HUGE Used Ski Swap and New Ski Sale happening THIS WEEKEND: November 1st & 2nd at our brand-new Swap Center! This is at the Bloomfield location only! Thousands of used skis, snowboards, boots, and gear. And it’s all on sale and ready for the season. Plus, trade in your old gear toward new or used equipment in any building at The Ski Company Campus in Bloomfield. Two days only! Don’t miss out! | The Ski Company Rochester | Facebook

Today, one of the most talked about new brands in snowboarding, @armadasnowboards, drops their first two publicly available models; the Beatnik & Do-Si-Do. This limited run of boards is wrapped in artwork used to test and develop the first Armada Snowboards line in secrecy. Hyper-limited, historically significant, and giving you a literal piece of the process. The @evo team was lucky enough to test the new boards at Mt. Hood last summer, and the crew was impressed! Find the limited line through