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For educational purposes. This is the shit nobody talks about. And when you create a space where clients can ask the embarrassing questions? They don't go anywhere else. That's how you build loyalty that actually matters. Not discounts. Not ads. Just being the person they trust with the stuff they can't ask anyone else. Speaking of being the go-to—I'm teaching at IECSC New York in March. Two classes on how to make sure clients find YOU first, not your competitor. Two classes, separate registrati