Hood Paradox on Instagram: "The “Cola Wars” refers to the long-running rivalry between The Coca-Cola Company and PepsiCo, one of the most famous brand battles in business history. It began in the early 20th century but truly exploded during the 1970s–1990s, when both companies competed aggressively through advertising, pricing, celebrity endorsements, and product innovation. Each tried to position itself as the better-tasting, more modern, or more authentic cola, turning a simple soft drink into