Over the past couple of years, I’ve been considering a change in our brand’s name, and removing the word “vegan” from our packaging. Not solely about eliminating the word vegan. It’s more about challenging food labeling lobbyists, false narratives, and the unfortunate perception of the term vegan by the general public. I believe if bananas or tomatoes were labeled vegan, it would prompt a significant number of shoppers to begin hunting for the non-vegan produce. Plant-based is still displayed on
FacebookLouisville Vegan Jerky Company
Over the past couple of years, I’ve been considering a change in our brand’s name, and removing the word “vegan” from our packaging. Not solely about eliminating the word
Louisville Vegan Jerky Company. . Over the past couple of years, I’ve been considering a change in our brand’s name, and removing the word “vegan” from our packaging. Not solely about eliminating the word vegan. It’s more about challenging food labeling lobbyists, false narratives, and the unfortunate perception of the term vegan by ...
133 views1 week ago
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