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Sydney Sweeney faces major backlash over controversial sports betting ad

Sydney Sweeney faces major backlash over controversial sports betting ad

MSNBinge Society

An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t

An advertising campaign showing American actress Sydney Sweeney posing with sports equipment while wearing little to no clothing has drawn criticism from female athletes, who say it sexualises and disrespects women in sport. It’s not the first time an ad featuring Sweeney has sparked controversy. A 2025 American Eagle campaign drew backlash, though the American actress said she was surprised by the reaction. But with Sweeney herself involved in developing the Novig campaign, was getting people t

2.3K views2 days ago

TikTokchannelnewsasia

Women in sports have harsh words for Sydney Sweeney's new ad

Women in sports have harsh words for Sydney Sweeney's new ad

Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed. #SydneySweeney

Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed. #SydneySweeney

468 views3 days ago

TikToknbcbayarea

Sydney Sweeney advert a 'bit of a kick in the teeth' - Wales' Bryonie King

Sydney Sweeney advert a 'bit of a kick in the teeth' - Wales' Bryonie King

bbc.com@BBCSport

The ad is genius marketing, Sydney was a creative director for the campaign and she is also a strategic partner and equity holder in Novig. She is very clever and knows what will get you all to talk. #sydneysweeney #sydneysweeneyad #feminism #controversial

The ad is genius marketing, Sydney was a creative director for the campaign and she is also a strategic partner and equity holder in Novig. She is very clever and knows what will get you all to talk. #sydneysweeney #sydneysweeneyad #feminism #controversial

13.6K views5 days ago

TikTokpopgoestheeweasel

Why are athletes calling out this Sydney Sweeney ad?

Why are athletes calling out this Sydney Sweeney ad?

bbc.com@BBCSport

Sydney Sweeney ad draws backlash for sexualizing women's sport

MSNunbranded - Newsworthy

🎬 Sydney Sweeney's Novig ad has propelled the prediction market into the spotlight, with its controversial “Just Sports” campaign appearing across social media and major news outlets.

linkedin.comSBC News

Sydney Sweeney ad gets swift reaction from women athletes globally | SBS News

linkedin.comSBS News

Elite athletes pan Sydney Sweeney s ‘new low advertisement

illawarramercury.com.auIllawarra Mercury

Is Sydney Sweeney sexualizing women in sports?

apnews.comAP News

Sydney Sweeney’s latest sports campaign has the internet completely divided. Some call it bold marketing, while others think it went way too far. What do you think? #SydneySweeney #Novig #SportsNews #SportsTok #ViralNews

178 views5 days ago

TikToktgsportss

Sydney Sweeney is facing criticism over her provocative ad campaign for a sporting app from Aussie Olympic silver medallist,Tilly Kearns. 🔗 More at our bio link #Sport #ad #SydneySweeney #Olympian #Sydney

2.2M views5 days ago

TikTokdailytelegraph

Bea is NOT here for Sydney Sweeney’s new ad 👀 The Love Island USA Season 8 star and Paralympic track-and-field athlete slammed Sydney’s controversial Novig campaign, saying she was “disgusted and disappointed” and that women in sports “do not need to be sexualized.” Beatriz says female athletes deserve to compete at the peak of their ability and be seen as athletes. Do y’all agree with her take? 👀 #LoveIslandUSA #BeatrizHatz #SydneySweeney #PopCulture #CelebrityNews

1.2M views5 days ago

TikTokreyahthelastdragon

#sydneysweeney #marketingstrategy #sportsbetting | Mathew Bowyer

linkedin.comMathew Bowyer

#sydneysweeney #novig #insights #brand #marketing #tiff #tiff_rbc | Tony Chapman

linkedin.comTony Chapman

The problem was never a woman’s body. It’s the way women’s bodies continue to be used to sell. As Lily explains, the Sydney Sweeney controversy goes far beyond one campaign. A campaign supposedly centred around sport is still using a woman’s body as its biggest selling point. That matters. When women’s bodies are repeatedly presented as the most interesting thing about women in sport, it sends a message about what makes women valuable. And while the outrage focuses on Sydney Sweeney, the compani

384 views2 days ago

“WHAT ARE THEY REBELLING AGAINST, AN AD OR BIOLOGY?” greggutfeld defends Sydney Sweeney’s controversial Novig campaign, arguing advertising doesn’t create attraction, it simply appeals to human nature.

178 views2 days ago

Multiple women athletes have come out to criticise Sydney Sweeney’s controversial ad campaign for a sports betting company, Novig. The actress has sparked conversation after appearing half nude using props to cover her body. Many athletes including American gymnast, Gracie Kramer, and British Cyclist, Sophie Capewell, have spoken out on the ‘s**ualisation’ of women’s bodies in sports. #sydneysweeney #euphoria #women #sports #sydneysweeneyedit

5.3K views3 days ago

TikTokhearmeoutnews

Sydney Sweeney suffers new blow after nude Aussie ad

geelongadvertiser.com.auGeelong Advertiser

#novig #sydneysweeney #instagram | Nevin Barich

linkedin.comNevin Barich

Massive debate has sparked around Sydney Sweeney's near-nude Novig Campaign and how women are portrayed in sports marketing. CEO Jacob Fortinsky defended the spot, insisting Sweeney was acting as… | Yahoo Finance

linkedin.comYahoo Finance

#sophiecunningham #sydneysweeney #wnba #indianafever #sportsculture #advertising #viralvideo #toi | The Times Of India

linkedin.comThe Times Of India

#sydneysweeney #sports #trending #fyp #viral | Sydney Sweeney Viral Sports Campaign

344 views18 hours ago

TikTokomarwalleb0

@jessebwatters says the outrage over Sydney Sweeney’s provocative sports betting campaign is nothing new!

10.8K views1 day ago

Unsure the motive behind the Sydney Sweeney campaign. But when I think of women’s sports, these are the women that I think of 💪🏻 @World Netball #netball #netballlover #netballers #obsessedwithnetball

9.2K views5 days ago

TikTokclairetalksnetball

🍒 A viral ad campaign for a sports prediction market featuring a nearly nude Sydney Sweeney drew backlash from professional women athletes highlighted an unfolding regulatory battle between the Trump administration states! Is Sydney a MAGA supporter or just being naive? 🤔 https://t.co/fuPW7wpx7D https://t.co/Kc5rAnfuvR

236 views4 days ago

x.comThe DailyGr0pe with Vayne Versace!

#sydneysweeney #sports #trending #fyp #viral | Sydney Sweeney Viral Sports Campaign

1.2K views3 days ago

TikTokgongfuikfo

Sydney Sweeney ad draws backlash for sexualizing women's sport

MSNunbranded - Newsworthy

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