Went down a rabbit hole last night and found an interesting (slimy, in my opinion) social strategy for Spicy Cubes. While traditional advertising and commercials also have “fake” stories, the viewer knows they aren’t real. It’s just like going to watch a movie. You know what you’re in for. But when scrolling on social, seeing a real person and listening to them tell their story, the expectation is truth. That’s where I feel like the manipulation comes into play. #advertising #marketing #advertis
3:55
Went down a rabbit hole last night and found an interesting (slimy, in my opinion) social strategy for Spicy Cubes. While traditional advertising and commercials also have “fake” stories, the viewer knows they aren’t real. It’s just like going to watch a movie. You know what you’re in for. But when scrolling on social, seeing a real person and listening to them tell their story, the expectation is truth. That’s where I feel like the manipulation comes into play. #advertising #marketing #advertis
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