EVER WONDER WHY IU NO LONGER ATTEND MAMA? This is IU's first (and last) attendance with MAMA. Year is 2014. Since then, she did not attended this award show. While there is no official press release as to the main reason, we can only guess... 1. IU is a Kakao artist. CJ ENM and Kakao have some kind of rivalry going on in entertainment business. So it makes sense why she will appear on Melon aka Kakao while not appearing on Mnet aka CJ ENM. 2. MAMA only gave her Best Solo/Vocal performance awards
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