PrimePulse - Branding & Marketing. on Instagram: "In 2008, BlackBerry took a direct shot at Apple—literally. A bold commercial showed a BlackBerry smashing through an apple, sending a clear message: “We’re the better choice.” Apple didn’t stay quiet. They fired back with their own cheeky response. But history played out differently. The iPhone went on to redefine the smartphone industry, while BlackBerry struggled to keep up. Here’s the thing: Rivalries like this don’t just create drama — they c