USAID Standard Graphic Identity (hereinafter referred to as “USAID logo”) builds upon the recognition and brand-equity developed over more than 65 years of U.S. foreign aid. The USAID logo descended directly from the Marshall Plan logo, created when Congress became concerned that the Soviet Union was taking credit for the

View a list of suppliers of USAID merchandise and labels. Presidential and Interagency Initiatives: The Administrator of USAID has approved unique branding for the following presidential and interagency initiatives.

The USAID logo is the graphic representation of the U.S. Agency for International Development. It was developed to ensure that the American people are visibly acknowledged for their contributions.

USAID’s brand reflects the unique values and principles of the Agency to a worldwide audience. BRANDING is how we verbally and visually communicate who we are, what we do, what we stand for, and what we strive to achieve. MARKING is the physical application of the USAID logo on USAID-funded programs and assets such as desks, vans, tents,

On Friday, February 7, 2025, at 11:59 pm (EST) all USAID direct hire ...

• USAID identity is required, but no contractor logo allowed. • For instance, letterhead or computers used for both administrative and program communications will have USAID logo only.

The updated USAID logo has improved readability, reproduction quality and overall clarity. The previous logo was often hard to read, especially in a small size or at a distance and sometimes difficult to reproduce, especially the famous handclasp.

Below are links to the USAID Identity with the tagline, “From the American people,” translated into multiple foreign languages. Files on this page are available in print and web colors in the horizontal and vertical formats.

USAID’s logo shall be the only logo displayed on the product; it will be prominently displayed on the front. See USAID’s Graphic Standards Manual, USAID-branded

USAID’s logo shall be the only logo displayed on the product; it will be prominently displayed on the front. See USAID’s Graphic Standards Manual, USAID-branded examples in sections 2 and 3. If your project is co-funded or funded under an assistance instrument, the answer is yes.