SHOPPERS are rushing to stores to get their hands on a brand new Lynx fragrance they say “smells amazing”. The iconic brand ...

Now that Unilever has acquired personal care brand Wild, the companies are optimistic that refillable toiletries will become ...

Like a growing number of U.S. shoppers, Jennings believes retail prices will soon rise because of Trump’s tariffs.

Would Sure's new whole body deodorant hold up to the ultimate test - a run followed by a journey on public transport?

Consumer demand for full-body deodorants is soaring in 2025 as beauty’s biggest businesses make a play for the segment – ...

Sources have confirmed to WWD that her beauty brand Rhode has hired J.P. Morgan and Moelis to jointly explore deal options at ...

Charlie Bowes-Lyon (left), a relative of the late Queen Mother and best-friend Freddy Ward sold Wild to Unilever in a deal reportedly worth £230m.

Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its ...

Unilever has acquired Wild, a refillable natural personal care brand from the U.K. Charlie Bowes-Lyon and Freddy Ward launched Wild in 2020, bringing reusable aluminum cases and biodegradable refills ...

Wild Cosmetics, a UK plastic-free cosmetics brand founded less than six years ago, was acquired by Unilever for an ...