Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend ...

Coachella ticket, camping, food and drink costs can run festivalgoers hundreds to tens of thousands of dollars at the annual ...

From getting sprouted to pedicabs to kids, PEOPLE's Coachella team is here to deliver all the festival hot takesWith weekend ...

Kobalt partners with Thrive Music for global administration; Ultra International Music Publishing announces name change to ...

Andy Warhol once declared that “in the future, everybody will be world-famous for 15 minutes.” While this idea has only grown ...

The change comes less than two months after a judge ordered the company to abandon the Ultra name within 180 days.

Ulta Beauty, Sol de Janeiro, Neutrogena and method hosted activations during the first weekend of the Coachella Valley Music and Arts Festival in California.

Headliner Lady Gaga paid tribute to her illustrious career at the 2025 Coachella Valley Music and Arts Festival in Indio, Calif., Friday night and was received with an uproar of cheers from her Little ...

Even after a quarter century of operations, the 25th anniversary reminded myself of one thing for sure: Ultra remains my ...

The global festival scene is an ever-evolving playground of music, art, and culture. From the neon lights of Las Vegas t ...

I got invited to cover Ultra Music Festival 2025 as media this time. Being a writer for Her Campus is so awesome because of ...

I was invited to cover media for Ultra Music Festival. In addition to that, I was invited to experience the Brightline Rave Train, sponsored by Red Bull, to Ft. Lauderdale and back to Orlando. When I ...