Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.

Nokia, a formerly dominant brand that has fallen behind other manufacturers, is attempting to make a comeback to the world of smartphones though it may encounter walls in the form of Apple and Samsung ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

“Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...