The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment ...

Users of the streaming platform can scan a QR code to access recipes inspired by the dinner scene from “National Lampoon’s ...

TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the ...