The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

Since being reestablished as the “CEO” of Jack in the Box a few years ago, besuited mascot Jack Box has rapped on TikTok, starred in ads with Deadpool and made cameos in the fast food brand’s first ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...