The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will act independently from the university to ensure that Georgia's athletes ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.

The new agency in charge of regulating NIL deals in college sports has rejected deals between players and donor-backed ...