“We’re thankful to be partnering with Nike. Mr. Knight and his wife Penny have known them for years,” Freeze said during his SEC media day conference. “I’ve never worn sneakers with a suit before, but I felt like it was appropriate to celebrate our turnover and partnership with them that began July 1.”

Hugh Freeze has proven himself a virtuoso in excuse-making, but he shelved those abilities at SEC media days and welcomed expectations for Auburn.

Here's a rundown of the biggest storylines from Auburn football coach Hugh Freeze's podium appearance at SEC media days.

Much like the President of the United States, Auburn football coach Hugh Freeze has come under fire for playing too much golf on the job. After several high-profile decommits and a dismal 2024 campaign that saw the Tigers go 2-6 in SEC play and fail to qualify for a bowl game for just the fourth time this century,

Alabama coach Kalen DeBoer needs the rumor of Nick Saban returning to coaching like a drowned man needs a drink. Hugh Freeze needs it even less.

Auburn University's head football coach Hugh Freeze went into detail on the current state of the team headed into the new year on Tuesday at SEC Media Days.

Auburn head coach Hugh Freeze is taking a unique approach to evaluating players and assessing how he wants to coach them. The third-year Tigers coach revealed at SEC Media Days that he and the team took personality tests, which helped him and the players learn more about themselves.