Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, ...

Manchester City have landed an unprecedented kit deal in the annals of Premier League history, valued at a staggering £1.35 ...

Celtic and Newcastle will contest a Battle of Britain pre-season friendly this weekend with more than just bragging rights on ...

Marketing experts say German company will probably see a profitable return despite commitment to pay £100m a year ...

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United ...

A New Benchmark in Premier League Kit PartnershipsManchester City have once again raised the bar, this time off the pitch. As ...

Manchester City have signed a record-breaking new contract with Puma worth at least £1billion. The £100million-a-year deal ...

Puma's biggest clients, after missing out on Barcelona, are Manchester City. The English side are flying the flag well for ...

Manchester City have signed a £1billion deal with kit manufacturers Puma. The German brand already make City’s kits but the ...

Latest Liverpool transfer news and rumours including the latest on Ibrahima Konate and a former Anfield favourite ...