About seven years ago, Leslie Butterfield asked me to give a talk at an IPA course on the subject of writing creative briefs. I hadn't really thought about this process before the invitation, because ...

And this time out, he’s teaching you how to write a ‘sick’ brief. Or perhaps not. A few days ago, I saw an email from the Better Briefs guys. It reminded me of some research they did a ...

Prioritize strong editing while staying true to your voice. College application essays are where you can demonstrate your writing skills and let your unique voice shine. “They’re such an ...