Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Another colleague, an avowed merch skeptic, got her daughter an Los Angeles Dodgers shirt when her family relocated from L.A. to New York, memorializing the matrix of allegiances the move evoked.

The same sense of belonging that comes with wearing entertainment-world merch also applies to merch from political candidates ...

The t-shirt costs $35 and the hoodie cost $60, however, the collection is limited so fans ought to swipe their cards quickly while supplies last. Nicki Minaj Nicki Minaj ...

The NFL plans for both outcomes so they're ready regardless of who wins. What that inevitably means is a whole lot of merchandise that's pre-printed and pre-made – but fans won't ever be able to ...

Dolly, wearing a homemade Taylor Swift T-shirt, waited with two fans, Clara Rath and Brittany Mendes. Zack Wittman for The New York Times The front of the line, at last.

Much like the tickets themselves, those two merch items are pricey on the secondary market. They’ll cost you $65 at the stadium in East Rutherford but are listed for as high as $250 on eBay. But ...

Given that it likely took longer, this costs $225 but is sold out at the moment. To view Drake’s For All The Dogs merch, visit his website here.

Jeff Goldblum has new merch! The actor teased fans through a series of Instagram posts, offering glimpses into his new crewnecks, jackets, socks, hoodies and stickers.

“Take advantage of early merch” is one of @jizellemaia’s top tips for the Eras Tour, as everything is only available while supplies last. Times may vary from city to city, so your best bet ...