This rise in interest is an opportunity for both the sport and brands at a time when women across the globe will control 75% of discretionary spending in the next five years, as per Nielson data.

Happy International Women’s Day! Though we’re fans of female-founded brands all year round, we’re celebrating them extra hard today. There are many (many) amazing ones, but here are just a few of our ...

From reckless-driving stereotypes to impossible beauty standards and the age-old struggle of finding a clean restroom, Women’s Day campaigns are tackling it all this year. Brands are swapping ...

With record-breaking viewership, expanding sponsorship investment, and a fanbase driven by values, women’s sports presents the chance for brands to align with purpose-driven engagement.

The days where women can be neatly categorised as bargain hunters or brand loyalists are long gone. Thanks to the extensive consumer data retailers now collect, today’s female shopper defies ...

The beauty industry is rapidly growing, with more brands popping up with viral mascaras and must-have foundations - there's so much choice, maybe even too much. A new study by Rare Carat has ...

This International Women’s Day, as an ode to these cultural roots, discover how these brands and the women behind them, are embracing heritage and craftsmanship, celebrating the artistry passed down ...

Founded by sibling duo, Dr. Ritika Sinha and Abhineet Kumar, Rocket Health is a mental healthcare brand dedicated to making therapy and psychiatric care accessible, stigma-free, and inclusive for men, ...

With 93% of women saying they’ve had health concerns dismissed, Medichecks is looking to raise awareness of the issue and position itself as a “first step” for women frustrated by a lack of response.

The National Women’s Soccer League has signed a season-long sponsorship deal with Alex Cooper’s beverage brand Unwell Hydration, bringing the “Call Her Daddy” podcaster into the league’s ...

Each one of these bras (and brands) have focused on the wearer’s experience to ensure you never have to feel restricted again. Keep reading to discover the 54 best bras that are sure to spark a ...