Mattel lays bare the impact of global tariffs as holiday shopping begins - It is the first time that Mattel has missed on ...

Retailer Toys "R" Us has two new seasonal stores in Michigan, its first standalone locations in seven years. Here's where to find them, and in-store macy's locations.

The iconic toy chain plans to open several new flagship stores and 20 seasonal holiday shops by the end of the year.

Ruth Handler, who co-founded Mattel with her husband, Elliot Handler, and Harold Matson in 1945, noticed her daughter, Barbara, playing with paper dolls and dreaming about what kind of woman she would ...

Your essential, expert-curated guide to the sixteen must-have toys predicted to top children's wish lists and cause holiday sellouts in 2025. This breakdown highlights the leading trends—from advanced ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Mattel is continuing to build out its “Wicked: For Good” ...

The crucial tip, according to the mums, is where to find the discounted goods IT’S the budget store frenzy we all dream of. Bargain hunters are going wild for the B&M clearance trolley. Please provide ...

The success of the new film has spawned an influx of toys and accessories, with Walmart and Amazon among the retailers shilling official 'Gabby's' movie merch. By Tim Chan If you purchase an ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

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