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Berkeley instructor explains the 'Taylor Swift business model' in new book
Crystal Haryanto, who teaches a course on the Eras Tour singer at UC Berkeley, wrote a book about the economics of Taylor Swift.
20 Years Ago, She Met a Budding Musician at the Beach. She'd End Up Becoming One of the Biggest Pop Stars in the World (Exclusive)
Holly Armstrong first met Taylor Swift in 2003, become one of the pop superstar's earliest fans. Twenty years later, she ...
The Boot on MSN21h
Was That Taylor Swift in ‘Happy Gilmore 2’? Netflix Fuels Fans’ ‘Wildest Dreams’
Swifties are known for their sleuthing, and this time they’re headed to the PGA Tour. Taylor Swift fans are convinced the ...
NewsNation on MSN9h
Taylor Swift’s ‘Eras Tour’ success and the Ticketmaster fallout
Over 3.5 million people signed up for the pre-sale but overwhelming demand, and scalper bots, tled to 3.5 billion total system requests for Ticketmaster.