Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Barbie just released its first doll with Type 1 diabetes – and shoppers are eager to order them. The new Barbie doll has a continuous glucose monitor and insulin pump, among other notable features.

Toy company Mattel has launched the first ever blind Barbie in its latest move to make the iconic doll more inclusive and represent more sections of society. This Barbie carries a white and red cane ...

Vintage Barbie dolls have become a hot commodity in the collectibles market, with some fetching prices that rival fine art. These iconic toys, once staples of childhood playrooms, are now sought after ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

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As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...

Netflix’s 'Black Barbie' tells the story of how the first Black Barbie came to be — and the lasting impact she left behind Courtesy of Netflix Barbie dolls first hit the shelves in 1959 — but it would ...

The doll's anniversary look pays tribute to its original design created by Kitty Black Perkins. To celebrate the 45th anniversary of the first Black Barbie, Mattel has released a special edition of ...

Barbie teamed up with nonprofit Breakthrough T1D to bring the doll to life. Barbie is launching its first doll with Type 1 diabetes, Mattel announced Tuesday. The new doll features a continuous ...

Barbie, a Mattel toy brand, announced a move to honor eight women who have made an impact worldwide. The iconic children’s toy will celebrate its 65th anniversary on March 9, 2024, just one day after ...