Toys "R" Us is ramping up its U.S. presence just in time for the 2025 holiday shopping season, announcing the opening of ...

I've always been curious about the stuff I had as a kid, especially the toys that seemed pretty ordinary back then. It turns ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Here are five nostalgic, standout memories from Toys R Us on Long Island, where there were retail stores in Valley Stream, ...

Dozens of fake Labubu dolls were seized from a shop in Gloucester after Trading Standards received reports of counterfeit toys. Officers from Gloucestershire Trading Standards inspected a store in the ...

October 1, 2025 BRATZ X HELLO KITTY DOLLS Hello Kitty is taking a trip to Stilesville with these passion-for-fashion dolls. Cloe, Jade, and Yasmin feature kawaii-themed streetwear outfits and ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Mattel is continuing to build out its “Wicked: For Good” ...

The crucial tip, according to the mums, is where to find the discounted goods IT’S the budget store frenzy we all dream of. Bargain hunters are going wild for the B&M clearance trolley. Please provide ...

Bratz’s passion for fashion is joining the world of Sanrio. MGA Entertainment is partnering with Sanrio to bring kawaii styles to its popular fashion dolls. Combining two iconic brands, the Bratz x ...