OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are ...

Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how ...

This isn’t a rare example. It’s common on Nigerian e-commerce stores every single day. Smartphones now account for over 82% of online orders in Nigeria, yet many store owners still treat mobile ...

This story gives you a peek at the content coming to our new platform, TRD Policy Pro. Sign up to get early access here. A state bill that already has the backing of top lawmakers, construction power ...

Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

Tracking whether your ads actually lead to sales can be messy. Customer journeys can span days, weeks, or months, making it challenging to pull together data from every step. With browser-based ...

Never mess up conversions again 😎!! Experts watched the viral White House video about Iran — their conclusions are telling The final voyage of the Iranian warship sunk by the US Fast food brands ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide. Removing file compatibility friction helps businesses move faster and operate ...