Hands-on experience with professional tools remains limited in PR classrooms nationwide due to perceived cost ...

Parsed into three groups, students in a public relations capstone course at Kennesaw State University discuss campaigns they have implemented after a semester of research, planning and collaboration ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As traditional tactics like press releases and one-off media placements become less ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...