Artificial intelligence has become deeply integrated into the daily lives of American consumers, with a new study revealing ...

Product research generally involves determining whether an idea for a new product might be successful and how to best develop and sell that product. It’s a straightforward process, in theory ...

Let me repeat… No one is better positioned to champion research than the PM. No one can be more effective in seeing how research guides decisions about product features, branding, and marketing.

A comprehensive analysis of Amazon sales data reveals that sustainability labels like “Climate Pledge Friendly” increase consumer demand by 13–14% for up to eight weeks after adoption. This sales ...

In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.

For the Forbes Vetted Best Product Awards, we consulted with 25 experts and tested hundreds of contenders. Here's a look at how we ultimately chose the best of 2025.

Langford sees this mission as educating vendors on market signals while arming district decision-makers with specific indicators of quality. “Having research-based criteria helps school leaders speak ...