Artificial intelligence has become deeply integrated into the daily lives of American consumers, with a new study revealing ...

Product research generally involves determining whether an idea for a new product might be successful and how to best develop and sell that product. It’s a straightforward process, in theory ...

"Science helps us shape a sustainable agricultural system that respects ecosystems." Chanel introduces game-changing update ...

Let me repeat… No one is better positioned to champion research than the PM. No one can be more effective in seeing how research guides decisions about product features, branding, and marketing.

In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.

A comprehensive analysis of Amazon sales data reveals that sustainability labels like “Climate Pledge Friendly” increase consumer demand by 13–14% for up to eight weeks after adoption. This sales ...

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

Langford sees this mission as educating vendors on market signals while arming district decision-makers with specific indicators of quality. “Having research-based criteria helps school leaders speak ...