It is one of the most identifiable pictures in sports. Alan Siegel, a brand consultant entrusted with developing the NBA's new insignia, produced the logo in 1969. Basketball was gaining ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...