Nike was intentional about the $85 cost of the Giannis Immortality 4 Watermelon, and I respect it. I like the fact that a ...

Madness lost one of its most transcendent heroes because of an injury. JuJu Watkins won't play again in this tournament, and ...

Sabrina Ionescu and Nike took a tour through Asia to celebrate women's hoops, and the results were a beautiful reminder of the next generation.

Baltimore basketball coaching legend Carlton Carrington, who recently died at the age of 53, will long be remembered for his ...

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon-fiber ...

Kylian Mbappé is expected to be extending his Nike Air Max Plus collaborations into next year. Just last year, the football ...

If the season were a live game, the Blue Star Media Elite 25 boys’ basketball rankings are down to the last two TV timeouts ...

Solo Ball is UConn men's basketball's leading scorer this season as a sophomore and his name has been appearing on some NBA ...

The Longhorns have talent, chemistry, and an endearing coach in Vic Schaefer. March Madness triumph would make their success even sweeter.

Some of America’s wealthiest have donated millions of dollars to the U.S. schools with the top-ranked basketball programs.

Global sportswear giant PUMA has signed a major agreement with the Premier League, becoming the league’s Official Ball ...

Every sport from football and basketball to track and field are usually first in line to receive the newest tech from Nike, so it comes as no surprised that the Oregon Basketball programs will ...