Cooper Flagg admits 'tough situation' playing for Duke, a Nike school, despite New Balance NIL deal
Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...
New Balance Is Selling Kawhi Leonard Sneakers for $40 Off, and Buyers Say They're the 'Best Shoes Ever'
Kawhi Leonard is one of the best basketball players on the planet, and his signature New Balance shoes are among the most stylish on the court. Looking for a new pair? New Balance has just the deal ...
Shohei Ohtani, New Balance reveal newest 990v6 sneakers
Shohei Ohtani's first New Balance colorway releases in Japan. Check our Sneakers news for more upcoming releases and breaking ...
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Thunder took a major shot at Celtics, and it might be the beginning of a Converse and New Balance rivalry
Here’s the 411. On Wednesday night, shortly after the Oklahoma City Thunder’s big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston ...
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New Balance Runs It Back With Snazzy New 471 Sneaker
A new member of the cool shoe fam has just dropped! New Balance has introduced the 471, a new versatile silhouette that pairs ...
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South Central LA brand's collaboration takes NBA by storm
A collaboration between New Balance and South Central LA brand Bricks & Wood has taken the NBA by storm, following an NBA All-Star debut. The label teamed up with NB to release two pairs of ...