Marvel is debuting new collector edition toys at Comic-Con 2025, including a very lifelike John Cena action figure.

Mattel’s new action figures honor ‘everyday heroes’ on the coronavirus front lines By . Ben Cost. Published April 29, 2020. Updated April 29, 2020, 10:07 a.m. ET.

Watch a Blue Beetle Action Figure Take a North American Tour. DC is finding creative ways to promote Blue Beetle without the cast. By Jamie Jirak. August 25, 2023, 9:52pm. X; ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.

WWE and Mattel have announced a multi-year extension to their global licensing agreement.. The partnership will see the toy company continue to produce WWE action figures, accessories, playsets ...