The new boxer briefs feature a “no-ride-up leg,” making Burck a natural fit for the marketing campaign. “At Fruit of the Loom, we pride ourselves on creating products that solve consumer needs.

Not only did Fruit of the Loom come out with summer's must-have underwear, but the brand is taking their latest boxer briefs to some of the hottest music festivals all over the U.S.

NEW YORK (AP) -- It's a natural fit. Fruit of the Loom is launching its new boxer briefs for men with the help of Times Square favorite the Naked Cowboy. The New York City fixture -- real name ...