We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored. We don’t need to remind readers how much data an airline like Delta ...

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

Personalized pricing has already spread across a range of industries, from finance to online gaming to airlines, in large ...

One of the nation’s biggest airlines, Delta, is making headlines after its president revealed plans to double down on using AI to dynamically set ticket pricing.

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, free-spending people pay ...

One of the nation's biggest airlines, Delta, is making headlines after its president revealed plans to double down on using ...

Delta Air Lines is making headlines after revealing plans to double down on using AI to dynamically set ticket pricing.

We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored. We don’t need to remind readers how much data an airline ...

Delta's decision to use AI to set ricket prices is the latest example of airlines nickeling and diming passengers.