Defying gravity: How 'Wicked: For Good' collabs can help brands rise with Gen Z

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...
The UCSD Guardian

A&E’s Weekly Song Pick: ‘Defying Gravity’ — Cynthia Erivo and Ariana Grande

Something has changed within me; something is not the same. …” That’s right, folks. It’s time to trust your instincts and look back up at that blinding emerald light eclipsing the Ozian sky. “Wicked: ...
BroadwayWorld

WICKED: ONE WONDERFUL NIGHT Special Attracts 3.6 Million Viewers

One Wonderful Night special over a three day period. This makes it the second-best special of the year for the network, coming in after SNL50: The Anniversary Special.

‘Wicked: One Wonderful Night’ Scores 3.6 Million Viewers on NBC

Wicked: One Wonderful Night” scored 3.6 million viewers on NBC. The thrillifying telecast is the network’s second-highest ...