'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Coca-Cola, a global titan in the food and drink industry, boasts an instantly recognizable logo and iconic color scheme that resonates worldwide. Coke drinkers can spot their favorite beverage ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

By 1969, the Coca-Cola serif logo was solidly engrained in consumers’ perception of the brand, alongside the brand’s bold red, which Margulies called “highly motivational.” ...