Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Marketers question television viewership data based on a five-year-old study, especially in the context of a COVID-induced ...

Highdive delivered another year of double-digit growth due to bold creative ideas that came in many forms, not just the Super Bowl commercials for which it’s become known.

New Delhi: Facing netizens’ outrage over its newspaper advertisement, travel tech unicorn OYO on Friday clarified that the ad was meant to promote religious tourism in India and not hurt any ...

L&C, which became part of Serviceplan Group in 2023 via a minority investment, has also produced innovative campaigns, including one for PetPace, the creator of a smart dog collar that monitors and ...

Striking production and advertising workers at the Pittsburgh Post-Gazette have accepted a buyout offer, the Communications Workers of America union announced Thursday. The news comes after the ...

The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. The final deadline for entries is ...

Lee Enterprises, owner of the Winston-Salem Journal and News & Record, received Thursday a letter expressing formal interest ...

As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...

Their print ad? Simply the words "Finding a needle in a ... cleverly stating that the original is always the best. This bold move turned imitation into validation and strengthened brand loyalty.

First of all, I know there are bad turnovers in basketball — careless, unforced, needless turnovers that should be eliminated ...