Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

As the festive season approaches, savvy parents are already planning their Christmas shopping. Smyths Toys has unveiled its ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...

Key Takeaways Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket sales have slowed.Mattel says it is on track to meet its 2025 ...

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

A new product drop from a legendary doll brand celebrates a prominent figure in Mexican folklore. It will be frightening for ...

Smyths Toys’ annual Top Toys list covers everything from pre-school favourites like Gabby’s Dollhouse and Bluey to big-ticket ...

SMYTHS Toys has revealed its top toys for Christmas 2025, including Hot Wheels for £40. With just 66 days left until the big ...