American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.

Sydney Sweeney's controversial new "great jeans" advert for American Eagle has been widely criticised on social media for its perceived racial and genetic messaging, and even been accused of creating ...

For Generation Z, however, it is mostly a visit-and-wander-into-the-unknown travel strategy, as long as they are getting good value for money along the way.

Ken Braun is the Founder of Lounge Lizard Worldwide Inc.

As Gen Z becomes a leading force in culture, advocacy and the workforce, companies must understand how to create meaningful ...

Gen Z faces economic barriers like unaffordable housing and predatory debt, creating an opening for either innovative Republican reforms or radical alternatives.