Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

It’s incredibly intentional, Melissa Rein Lively, founder of America First PR, an anti-woke publicity firm, tells me. “The Trump woman is elegant, powerful, hyper-feminine, and always looks impeccable ...

The Reign of Soft Glam In a time when filters and full-glam looks dominate social media, Alia Bhatt stands out by keeping it ...

Paris Hilton, Emma Chamberlain and more arrived at major shows such as Loewe and Isabel Marant, paying homage to early 2000s ...

The word “goddess” may bring to mind the image of a strawberry-haired Aphrodite, the goddess of love and fertility, emerging from the sea on an ivory seashell. Or perhaps valiantly beautiful warriors ...

Playing in makeup has become my favorite pastime. It’s interesting to sample different products and see what I’m able to create on my face. I’ve also taken a huge interest to supporting Black-owned ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Do you smell that? The scent of an impending return to education is beginning to seep into the air. And while that means reuniting with the friends you’ve missed all summer, the beauty of notebook ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

When medical professionals began noticing twenty-somethings requesting Botox and fillers, they witnessed something unprecedented in aesthetic medicine. The American Society of Plastic Surgeons reports ...

At the beginning of the pandemic, Rian Phin, recently furloughed from her stressful job and struggling to create content, was living in a poorly lit townhome in Brooklyn with five roommates. When she ...