Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

CLEVELAND, Ohio – The crack of a can and that fizzy first sip that makes your mouth swoon. Diet Coke is having a moment. And Gen Z is calling the experience a “fridge cigarette,” comparing the hit of ...

The beverage company is looking for an edge while it fights a variety of headwinds. Coca-Cola faces a challenging market but reports strong growth and earnings. A popular Coke flavor returns ...

Calling all Diet Coke fans! This one’s for you! Owala’s is dropping a retro Diet Coke Collection of drinkware, and there’s nothing quite as refreshing. These throwback Owala water bottles and tumblers ...

If you’ve spent any time on TikTok lately, you know the internet is practically frothing over Target’s soon-to-launch Diet Coke apparel and accessories collection. The gray fleece hoodie featuring a ...

Coca-Cola is betting that nostalgia sells, and it’s making a bold move to prove it. The beverage giant is reintroducing Diet Cherry Coke, a beloved discontinued drink that captured hearts across ...

Coca-Cola is bringing back its iconic soda flavor: Diet Cherry Coke. The flavor is returning permanently in early 2026, food review platform Snackolator posted on Instagram this week. “At the NACS ...

Lindsey DeSoto, RD, is a nutrition writer, medical reviewer, and registered dietitian who helps clients improve their diet for health-related reasons. Her writing covers a variety of topics, including ...

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too. By Steven Zeitchik Senior Editor, Technology and Politics This year’s ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...