To incentivize customer loyalty and maintain its continuous growth, Uber released Uber One in 2021, a paid membership program that rewards customers with savings and exclusive per

The FTC is alleging consumers are “wrongly promised” savings of up to $25 by the rideshare and delivery company and that Uber is charging consumers before their billing date. The lawsuit also alleges canceling Uber One is a difficult process that can require users to navigate up to 23 screens to cancel.

A new FTC lawsuit shines a light on Uber’s darkest subscription tactics that are designed to keep users stuck in Uber One.