As per the report, among IPL viewers, two out of three recall a fantasy sports brand, followed by tyre brands, with one in ...

The IPL has once again proven to be a magnet for advertisers, with the 2025 season witnessing a notable 12% increase in ...

Meta has rolled out its latest AI models under the Llama 4 banner. The release includes three new models: Llama 4 Scout, ...

Women are everywhere in Indian ads today but are they really in charge or just playing a part? Are their stories truly ...

This article delves into how The White Lotus captured the public imagination, mixing sharp satire, stunning locations, and ...

World Autism Day, on April 2nd, raises awareness and fosters inclusion. This article explores campaigns worldwide that ...

In this article, we explore how Slurrp Farm taps into everyday parenting moments and community-building to stand out in the ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in ...

As part of this campaign, Lufthansa and Falguni Shane Peacock explore how travel and fashion intersect, using the runway to ...

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...