MavTek Inc.'s Sr. SEO Analyst shares some key image SEO tips and best practices to help you use this asset in your SEO strategy.

Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy.

SEO basics: 22 essentials you need for optimizing your site Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your ...

Task Analysis: The Key UX Design Step Everyone Skips Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will ...

The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or ...

A comprehensive guide on using Google Trends for keyword research Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and ...

Storytelling can boost conversion rates by 30%. A detailed study of what exactly makes storytelling an insanely effective content marketing tool.

How to win at SEO with FAQ schema markup If you are looking for an easy method of improving your website’s SEO, using the FAQ Schema Markup is a great place to start. FAQ pages, properly marked up, ...

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up ...

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc.

With marketing budgets under more scrutiny than ever, savvy organizations are looking towards SEO for sustained growth. Incorporating organic search into the digital strategy offers rich rewards – ...