Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...

Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to ...

Sir Martin Sorrell's big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has taken another ...

Price fixing in media is an issue that won't go away - likely to be still more of one as the big holding companies increase ...

It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nation’s heads, if ...

It's a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary ...

In these grim times we need something lighter so credit to Mars' Dreamies pet treats and agency adam&eveDDB for their ...

Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a ...

Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing ...

Strong leadership needs to be nurtured and rewarded, and Mother’s performance over the last few years in particular shows ...

It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in high debt, low growth and ...

How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn't overclaim, but still ...