Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...

Over half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs ...

Chief brand officer Laurie Lam credits the marketing team with driving 24 consecutive quarters of sales growth and market ...

The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...

From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week.

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

Asda’s chief customer officer, David Hills, is stepping down from the role to join travel business Jet2. His successor at ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

Bumble’s insights team found itself on the fringes of the big conversations - until it found an AI tool that allowed it to ...