Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force in October.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Former Global and Virgin Media marketer Cilesta Van Doorn will serve as managing director of group brand, after joining BT in ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...

Adopting the mindset of a futurist could open marketers up to greater opportunities and keep them on the cutting edge of culture.

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...