Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns and boost ROI.

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Customers complete multiple micro-conversions before they reach a point where they are comfortable making a purchase. Learn more about micro-conversions here.

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

The LTV:CAC ratio, a measurement of total investment required to earn a new customer, is an indicator of your company's profitability. Learn how to calculate it.

Discover the transformative power of microlearning in corporate and marketing training. Learn how bite-sized content enhances skill acquisition and drives results for marketing professionals.