Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a desired action and ensuring they are suppressed across campaigns and channels.

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement.

Does AI kill authenticity? And does it even matter? After all, consumers say they care about authenticity, but their actions ...

The Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited Digital Content Next to share its views on Big Tech.

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched Universal Ads, a ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...