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Meta could rake in billions in ad dollars if TikTok is banned
Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta ...
24m
Advertisers worry about the TikTok ban's potential damage while holding out hope the app won't 'go dark' for long
With the TikTok ban upheld, advertisers are implementing contingency plans. But they hope the app returns as Meta and Google ...
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